Men Buying Hats in Droves

Santana Stingy Brim FedoraWell, it’s official. The male shopper is back, and he’s stocking up on hats and accessories.

According to an article in the business section of The New York Times, men have stepped out of the recession and are buying big time again. In fact,

“Men are buying so many accessories that some forecasters predict sales growth for men’s clothing and accessories during the first three months of this year will set a 20-year high.”

This is great news, not only for retailers, but for all fashion-loving gentlemen who agree with Eric Jennings (the fashion director for men’s wear at Saks Fifth Avenue) who was quoted in the article as saying:

“If [men have] learned one thing through the recession, it’s that looking schlumpy is not going to help you keep your job, get promoted or get a new job. I think they’re taking their appearance more seriously.”

It’s true. A fine hat or cap–which does not have to be prohibitively expensive–always makes a good impression. It implies self-confidence and independence (the wearer doesn’t look like everyone else) as well as pride in appearance.

And if you look the part, you’ll be the part.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on February 20, 2012 at 8:07 pm  Leave a Comment  

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