Men’s Hats Called Magical Style Accessories

Men's Christys' Panama Hat - The Broad Brim Safari at HartfordYork.comYou won’t find me disagreeing in any way with a title that reads The Magic of Men’s Hats, especially when it’s at an anti-ageing sub-section of a Health feature publication. Of course, I think men of all ages look better in fedoras and caps than without; however, this article is directed at men over the age of 50.

Writer Liz Coggins talks about how men’s hair not only thins out with age, but how its texture changes and the color fades. She has recommendations as to more flattering cuts and the kinds of hair products to use which help add volume and luster, and then she gets into the really good stuff: how wearing the right hat “adds a sartorial elegance to any male.”

Body build and face shape are as important to looking good in a hat as choosing “the right hat for the right occasion”, she says. For example, a wide-brimmed Panama hat a good summer hat choice for men with large builds and somewhat round faces, whereas a smaller man should pretty much avoid large brims, looking for hats with stingy brims.

It’s also important to remember to match the hat to the occasion: a ball cap (even if it’s a designer cap) just does not make the grade if the occasion it’s worn to is anything more than casual or sporty.

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this post, get free updates by email or RSS.

categories:

Advertisements
Published in: on June 25, 2010 at 6:36 pm  Leave a Comment  

Tommy Bahama Men’s Hats and Apparel Peachy, Thanks

Men's Tommy Bahama Straw Fedora - The Caribbean Hat at HartfordYork.comThe Seattle Times is running an article (Tommy Bahama sales snap back; more stores opened this year) outlining the reemergence of the men’s hats and apparel company, which “posted an 11 percent jump in sales for the three months ended May 1.”

The affordable luxury retailer (with the very cool motto life is one long weekend) hasn’t seen a sales increase in a long eight quarters, so this healthy rise is welcome in the extreme.

I’d like to confirm my small part in boosting the Tommy Bahama empire out of its doldrums. You see, I’ve been offering Tommy Bahama men’s shirts and hats on my site for years, through good economic times and bad, and have always believed in the affordable luxury of the brand and its high quality products.

As a matter of fact, I’ve even got a Tommy Bahama special going on right now (and I started it, I’ll have you know, before this article came out).

Anyway, the deal is that when you order a Tommy Bahama shirt, T-shirt, jacket or pant, you’ll get a FREE Tommy Bahama newsboy cap (a $65 value) with your order.

You go ahead and start piling up freebies. I’ve got more companies to save.

Thanks for reading,
Steve Singer
CEO Hartford York

If you saw the truth in this post, there’s more enlightenment available with free updates by email or RSS.

categories:

Published in: on June 22, 2010 at 12:23 am  Leave a Comment  

Teens in Hats – No, Really!

1333 Minna Cotton Cadet Cap - The Farewell at HartfordYork.comCool isn’t usually the first word most teens think of when moms yells: “Wear a hat!” as the kids race out the front door. So how to get teens to cover up in the sun?

At HartfordYork.com, we carry designer hats that appeal to teens (and to the young at heart).

Look at the caps from 1333 Minna, for instance, which feature innovative designs by young artists in a variety of styles (from ball caps and cadet caps to fashion ivy caps and even fedoras). Other designers sure to make young hearts (and heads) happy include Robert Graham and Scala and — for girls only: Callanan, Cappelli and Helen Kaminski.

Thanks for reading,
Steve Singer,
The Young At Heart
CEO Hartford York

If you enjoyed this youthful post, get free updates by email or RSS.

categories:

Published in: on June 17, 2010 at 3:25 am  Leave a Comment  

Best Gardening Hats for Men and Women

Wigens Linen Bucket Hat - The Summertime Roland - Exclusive to HartfordYork.com

Chic, pretty women’s hats to wear while gardening? Ladies, we’ve got you covered with beautiful summer hats that not only look wonderful — they protect you from the sun too! At HartfordYork.com, you’ll find quality gardening hats in straw, linen and raffia that go from garden to glam from top designers like Helen Kaminski, Tommy Bahama, Scala and John Callanan.

In fact, The Crocheted Raffia sun hat from Callanan was featured in Country Home Magazine and has become one of the most-requested women’s sun hats at HartfordYork.com.

For men who like to work in the dirt, vented raffia hats (or those made from cotton) with wide brims are likely the best choice for both good looks and relief from the rays. You’ve got your choice of designers too, of course (Tommy Bahama and Scala among them) as well as styles, including western straw hats from Colonel Littleton and Toby Keith.

Send me some tomatoes.

Thanks for reading,
Steve Singer
CEO Hartford York

I don’t garden, but I’ll give you free blog updates by email or RSS.

categories:

Published in: on June 14, 2010 at 1:28 pm  Leave a Comment  

Men’s Hats Keep On Keeping On

Men's Swanepoel/Stetson Pork Pie Fur Felt Dress Hat - The Pablo at HartfordYork.comMore than most things, hats are tangible items that just keep coming back in style. Doesn’t matter if it’s dad’s battered fedora (think Indiana Jones) or grandpa’s rex or newsboy cap, if it’s still in good shape, you can wear the thing today.

I’ve amassed a pretty sizable collection of men’s hats and caps over my years in the hat business, one summer living in Greek Fisherman caps, the next in Montecristi Panama hats and so on. I tend to leave a style (headless) after I wear it to death, until I sort of “re-discover” it some time later and — to tell the truth — it’s like I never took it off.

To me, hats become like old, trusted friends. They take on the shape of my head; they’re comfortable (as all good hats should be) and not only shield me from sun or cold but give a little privacy when the mood strikes. And the best part is, there are no recriminations when you return to wearing them once again after long absences. And you will.

Thanks for reading,
Steve Singer
CEO Hartford York

Free updates of this fab hat blog available (for you) by email or RSS.

categories:

Published in: on June 11, 2010 at 3:19 am  Leave a Comment  

Men’s Hats and Women’s Hats Clearance Sale – Save to 60%

The 2010 Clearance Sale is now on at HartfordYork.com. Yay! That means big savings on selected men’s hats and women’s hats.

And it’s not just men’s and women’s caps and hats that are on sale — prices on selected accessories and apparel have also been reduced by the same 25% to 60%!

Stock up now: you can get great prices on Panama hats to wear through the summer, and buy winter hats at the same time. Order today while selection is good — with top designers like Borsalino, Wigens, Tommy Bahama, Makins and Kangol on offer at dramatic savings, what’s here today may very well be gone tomorrow.

Have fun at the sale!

Thanks for reading,
Steve Singer
CEO Hartford York

Free updates of this blog available by email or RSS.

categories:

Published in: on June 9, 2010 at 12:57 am  Leave a Comment  

Eco-Friendly Women’s Hat Designer, Helen Kaminski

Women's Helen Kaminski Raffia Sun Hat - The Aida Summer ChapeauThere’s something pretty special about the women’s summer raffia hats from Helen Kaminski: not only are they gorgeous creations, but they’re eco-friendly too.

Helen Kaminski, a women’s hat designer based in Sydney, Australia, is renowned for their hats, sun visors and bags created from raffia. Using traditional handcraft methods in an exclusive workshop facility on the remote island of Madagascar, the raffia is harvested ecologically so that the raffia palm tree is unharmed.

The environment is not the only beneficiary, the local economy also benefits from the successful hatter. In fact, the original Kaminski workshop now employs hundreds of craftspeople trained in unique raffia treatment and crochet methods.

Look great in your summer sun hats, ladies, and do some good at the same time. It’s all do-able in Helen Kaminski!

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this post, get eco-friendly (and free) updates by email or RSS.

categories:

Published in: on June 7, 2010 at 9:18 pm  Leave a Comment  

Hats – Summer Travel Must-Haves

Men's Anthony Peto Panama Hat - The Straw Rocky St. Michele from HartfordYork.comWhat’s the one thing you must bring with you on any summer trip?

In addition to sun block and a bathing suit, your sun visor or a sun hat is a most definite must-have. Summer hats should be on the head (and in tow too) when traveling — as we all know, sun protection is an absolute!

It doesn’t matter if you’re talking a day trip to the beach or a business trip that might take a week out of your life — summer is the season of hats.

Panama hats are the epitome of elegant warm-weather headgear (for both men and women), but other natural fibers like crocheted raffia and cotton make for hats — and caps — that are easy to roll up, pack and travel with.

In fact, if you’re a little bit shy about wearing hats, summer is the best season to experiment with different hat styles, colors and materials. Because so many people are taking sun protection seriously (and rightly so!), you won’t stand out in a crowd in your sun hat (unless you want to, of course) — in fact, you’ll fit right in.

I think my favorite warm-weather wear-anywhere cap right now might be The Hutton, a linen ivy cap from Christys’ London with the attention-grabbing caps from Robert Graham
right up there as well. As for my current best hat? Take a look at The Montecristi Pork Pie hat and tell me you don’t think it’s one of the best Brent Black creations you’ve ever laid eyes on.

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this post full of hats, get free updates by email or RSS.

categories:

Published in: on June 4, 2010 at 2:14 pm  Leave a Comment  

The Many Colors of Ivy Caps and Summer Hats

Robert Graham Silk Ivy Cap - The Aristotle at HartfordYork.com
Men have been wearing dark colors for far too long, in my opinion — and still tend to do so. From business suits and formal attire to casual jeans and hoodies, the overall shades range from black to dark blue and grey. Pretty somber stuff and as far from a Tommy Bahama style as you could ever fear to roam.

Men's Mr. Green Hats Summertime Fedora - The Kent Hat at HartfordYork.comThe easiest way to start to lighten up your wardrobe is with a cap or hat — it doesn’t have to be as colorful as The Aristotle, a Robert Graham ivy cap, pictured at top. You could start with a fairly sedate summer fedora in brown, such as The Kent, shown here at right. Designed by Mr. Green Hats, the fedora is given a color pop with a very tasty hat band in shades of matching brown with mint.

Men's Christys' Crown Straw Fedora - The Akon Summer Hat at HartfordYork.comChristys’ Crown takes a similar approach in dressing up an otherwise calm straw hat with a vividly striped turquoise and black hat band in their fedora, The Akon.
Men's Borsalino Linen Rex - The Nuncio Walking Hat at HartfordYork.comOnce you’ve mastered the little flashes of color, it’s time to move on to the truly vibrant caps and hats, like The Nuncio, a linen rex from none other than Borsalino.

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this colorful post, get free updates by email or RSS.

categories:

Published in: on June 2, 2010 at 2:22 pm  Leave a Comment  

Hartford York Hats Takes ‘Branding the Man’ Seriously

Men's 1333 Minna Trilby - The Maori Koru Fedora from HartfordYork.com, Hats for MenAuthor of the book Branding the Man: Why Men are the Next Frontier in Fashion Retail (in which he examines the evolution of the American consumer, with a strategic branding approach to men’s retailing), Bertrand Pellegrin says that too many stores in America are designed just for women.

He quotes his personal friend, retailer Wilkes Bashford, as saying:

To be a successful men’s store you must have a vision of who you want to appeal to. If you establish your vision and direct your efforts towards that, then you can build a meaningful customer relationship. The mistakes most people make is that they’re not consistent.

Men are purchasing insists Pellegrin: they’re buying more clothes, more shoes, more health and beauty products, and more personal care services than ever before. It’s the accepted retail approach to male customers that needs to change — men’s retailers need to make men WANT go shopping.

The concepts that Pellegrin works through in his book aren’t revolutionary. In fact, much of this is Marketing 101, really — people buy stuff when they think the products will benefit them, make their lives better, make them feel better, etc.

What’s important here is the shift from the laser focus on female customers to concentrating on the male shopper, and how to accomplish an environment which caters to men and encourages them to buy.

People like me who run retail outlets with a natural heavy emphasis on the male customer have pretty much learned how to market to men. However, marketing strategy, which includes a product line (men’s hats in my case) that is continually innovating and exciting plus an satisfying and interactive online shopping experience, is a constantly evolving process.

The bottom line is, as Bertrand Pellegrin says in his blog post Marketing 2010: What’s It Worth To You?, that:

Marketing and brand strategy isn’t so much about the numbers as it is about the alliance of great product, great people, and a vision for how to make the consumer a key part of the equation in building the brand’s ultimate deliverable: satisfaction and allegiance.

What say you, male shoppers? Happy with your hat and cap shopping experiences at HartfordYork?

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this post as much as I did, get all the free updates you can read by email or RSS.

categories:

Published in: on June 1, 2010 at 2:11 pm  Leave a Comment