The headwear go-to guy in America is Albertus Swanepoel, and now the South African-born milliner’s on board with the inconic American hat manufacturer — Stetson.
Before arriving in New York City two decades ago, Albertus Swanepoel was already winning awards for his fashion designs in Pretoria. Over the years, he’s worked with top designers including Proenza Schouler, Marc Jacobs, Alexander Wang, Carolina Herrera, Jason Wu and Diane von Furstenberg, developed his own label, and won countless awards and feature spreads in Harper’s Bazaar and Vogue. Stetson is the latest (and greatest) joint venture for Swanepoel, who also works with Barney’s in NYC, The Gap, Coach and Kate Spade.
Interested in fashion since childhood, Swanepoel has definite opinions about hats, which he calls “the orphan accessory”, too often overlooked (even on the runways) until the last minute. Because hats are the most personal of the accessories, says Swanepoel, they’re also the most interesting and can be worn either as a way to be noticed or a way to hide.
The Stetson collection of hats he’s working on (five of which are available at HartfordYork.com) is being created for full-on attention. While he’s insisting that the very recognizable and classic silhouette of the Stetson western hat remain sacrosanct, you’ll see modern touches (with a bit of whimsy) that add the inimitable designed-by-Swanepoel look.
The Carousel is just such a hat, offered in very limited edition by HartfordYork.com. As seen in the May 2010 edition of Vogue, The Carousel is a fully-lined Stetson fedora made stunning by the Swanepoel-designed hand embroidery adorning the brim and hat band trim.
Order The Carousel today for September 2010 delivery. When a designer the caliber of Albertus Swanepoel works with a hat company which himself acknowledges as “the Rolls-Royce of hats”, you know the Stetson Carousel is THE must-have hat of the Fall 2010 season.
Thanks for reading,
CEO Hartford York
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