Warm Hat, Warm Head, Warm Heart

Stetson Men's Warm Wool Cashmere Cap - The Surth at HartfordYork.comResearchers have shown that the simple act of holding something warm (like a cup of coffee) can make people more likely to view others in a favorable light — and even make them more generous! Well, if warm hands can lead to a warm heart, imagine what warming up your head with a good cap or hat might lead to.

Let’s say you’ve got two study groups: one group was wearing warm, woolen watch caps on their cold walk into the building and one bare-headed.

Once inside (and following the format of the actual ‘warm hands’ study), participants would be asked to evaluate an imaginary person described with words like intelligent, skillful, industrious, practical, and cautious.

If my theory–and that of the researchers–holds (warm) water, I’d say those with the warm hats would be much more likely to score the pretend person as warmer than those who were not wearing hats.

Since temperatures affect emotions, maybe I should go a step further: stop selling hats as solely fashion statements and start calling it therapy. After all, one of the researchers, John A. Bargh, Professor of Psychology at Yale University, says

It appears that the effect of physical temperature is not just on how we see others, it affects our own behavior as well. Physical warmth can make us see others as warmer people, but also causes us to be warmer — more generous and trusting — as well.

Put a hat on. It’ll make you a nicer person.

Thanks for reading,
Steve Singer
Warm-Hearted CEO Hartford York

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Published in: on December 11, 2009 at 4:38 pm  Leave a Comment  

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