No Dirty ‘Black Friday’ Secrets at HartfordYork. Honest!

Men's Stetson Fur Felt Hat - The Cavalry Hat at HartfordYork.comCNN says to watch out for the Dirty Secrets of Black Friday ‘Doorbusters’, saying that

of the hordes of pre-dawn shoppers who line up for hours outside stores on the day after Thanksgiving, most will not bag the best bargains that appear in merchants’ circulars.

That’s just wrong.

Shoopers need to be on the look-out for phrases like While supplies last, Minimum 2 per store, No rainchecks, and/or All items are available in limited quantities. If you see any of these limitations, be prepared to walk away from the store empty-handed.

Big-name stores are guilty of this practice. Sears, for example, is limiting its Black Friday special on an LCD HETV to “only while quantities last; minimum 3 per store; no rainchecks”. They also have a washer/dryer deal but they’ve limited that to 4 per store and no rainchecks.

This practice of short supply is patently unfair to consumers and can actually be physically dangerous as with last year’s WalMart stampede that saw a store employee killed.

Even if you do happen to luck into a store that still has inventory, you should know of another unfair practice. Some of the items on sale are not the standard models, but in fact cheaper derivatives. Consumers are not made aware of this important point, and often wind up getting less of a true bargain.

Trust is a crucial factor in establishing and maintaining any successful business, but especially one that’s solely online like mine. One of the main reasons I started this blog back in 2005 was to have a sort of “over-the-counter” connection between shop owner (yours truly) and customer.

I don’t impose false limits or create short supply. If you order a Borsalino fedora or a Stetson cowboy hat, that’s exactly what you get. Maybe honesty and good service aren’t slick and shiny slogans, but (in my old-fashioned opinion, anyway) there’s just no other way to run a business and succeed as a human being.

Thanks for reading,
Steve Singer
Shop Owner and
CEO Hartford York

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