Legendary Hat Maker Goorin Brothers open 2 new stores

Men's Goorin Fur Felt Fedora - The ClarkI’ve always been partial to hats made by Cassel Goorin, and their press release (Hats Are Back for 120-Year-Old Hat Company) announces the opening of two new Goorin stores in San Francisco.

With hat sales booming, the two new locations opened this month give the San Francisco based company three hat stores in one city. Goorin Brothers has been headquartered in San Francisco since 1949 selling wholesale and opened its first retail store in North Beach in 2007.

“Despite these tough economic times,” says fourth-generation hatter, Ben Goorin, “I am excited to open the hat shops and bring back a tradition that started with my great-grandfather. Demand for fedoras, flat cap ivys and other classic-inspired hats continues to be strong. It is rewarding to see San Francisco’s positive response to the new hat shops.”

Congratulations to a fabulous company and long may you prosper!

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this post almost as much as I enjoy my Goorin fedoras, get free updates by email or RSS.

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Published in: on May 27, 2009 at 12:15 am  Leave a Comment  

White Hats Make Men Smart

Men's Borsalino Handwoven Straw Panama Hat - The Panama FinoWhite isn’t even a color. Technically speaking, white is the hue of maximum lightness (without light there would be no color). Even so, this hue represents in many cultures purity and kindness.

It’s also a good choice for any wardrobe item or accessory as it can of course be used with any color. Because it’s such a clean, crisp choice, white enhances concepts from mental acuity to fresh beginnings. What feelings come to mind when you see a doctor in a white coat? A bride in her white wedding gown? A white picket fence?

As a matter of fact, white is so popular that the textile industry produces more shades of white than any other color.

Put that in your white hat and smoke it!

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this post more than usual, it’s probably because I wrote it whilst in my white hat, thus my mental acuity was enhanced. Now toddle off and get free updates by email or RSS.

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Published in: on May 22, 2009 at 12:31 pm  Comments (1)  

Trust Your Impulsive Hat Purchases

Men's Borsalino Cotton/Silk Ivy Cap - The NapoliThere’s a correlation between speed of thought and mood: the faster the repartee, the better the mood. Conversely, if you’re depressed or sad, you’ll often see it reflected in your physical stance: you might walk a little slower, look down more and less verbose.

It stands to reason then that impulsive actions are made by people who are thinking and moving fast, by people who are happy. That translates to good choices. When you examine your purchase at home, in a sober, serious mood, you might think differently — but don’t do that. Look at your new hat (or whatever it is) when you’re in a good mood and I think you’ll see how perfect your choice was.

If you agree with this thesis, try taking the mood factor one step further. If you trust your impulsive purchases to be good choices, then put on the hat you bought — when you’re in a sour or depressed mood. If I’m right, simply the recognition and acknowledgment of this hat as a “happy” item will lighten your mood.

Thanks for reading,
Steve (Pollyanna) Singer
CEO Hartford York

If you got really annoyed reading this post, buy yourself a happy hat AND get free updates by email or RSS.

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Simple Hats Most Stylish

Makins Braid Fedora - The AstorLike most things in life, simple is better in hats. Classic lines with no hint of fussiness and top-grade workmanship carries more style than anything that is more hopped up or somehow screams too hard of “trying”.

The hat pictured features a hat band which is the same material and color as the hat itself. While interesting and exciting in shade and texture, the overall look is sophisticated.

Lasting fashion is class, not fad — and a truly fine hat can see your wardrobe through a lot of changes.

You may note a feeling of peace has come over you as you read this post and admire the dulcet olive shade used in the fedora. That’s because you’ve entered the realm of HatZen – hat style enlightenment attained through direct intuitive insight (or–even simpler–attained by reading this blog). Maybe it’s the act of wearing hats for so many years, but I like to think of myself as the Buddha of the Hat World (without the tummy, of course).

Thanks for reading,
Steve (The Zen Man) Singer
CEO Hartford York

If you enjoyed this post, get free updates by email or RSS.

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Published in: on May 18, 2009 at 12:44 am  Leave a Comment