Random Hats of Kindness

Exclusive Caps and Hats for Men only at HartfordYork.com - Men's Borsalino Wool/silk Newsboy - The Ettore CapI’ve been in the retail business nearly all my life, and thought I’d seen it all, but then I found ARK. You see, a young guy (who calls himself an “18 year old nutter”) from Northern Ireland started a clothing line (that currently only sells polo shirts). What’s so novel, you ask, about that?

Well, the company name is an acronym for Acts of Random Kindness. (In his Frequently Ask Questions, owner Cameron says: “Yes…there is an ‘of’..I realise that. But it couldn’t very well be AoRK…that’s just strange”).

Anyway, the amazing vision of this teen is two-fold: the people who buy his label have to do an ARK every time they wear it (it’s a law); and he gives his profits to needy causes, saying it’s “a pretty mint way to live”.

My cap’s off to you, Cam. Just reading about your clothing-with-a-purpose vision makes me remember to perform random acts of kindness, and I’ll be ordering my own polo shirt soon.

The only wee problem I have with the message is when you say to “love everyone except yourself.” My own credo is that the more you love yourself, the more you’re able to love others.

Thanks for reading,
Steve Singer
CEO Hartford York

If you were inspired by this post, first perform a RAK and then get free updates by email or RSS.


Published in: on January 6, 2009 at 8:39 pm  Leave a Comment  

The URI to TrackBack this entry is: https://hartfordyorkhats.wordpress.com/2009/01/06/random-hats-of-kindness/trackback/

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: