Random Hats of Kindness

Exclusive Caps and Hats for Men only at HartfordYork.com - Men's Borsalino Wool/silk Newsboy - The Ettore CapI’ve been in the retail business nearly all my life, and thought I’d seen it all, but then I found ARK. You see, a young guy (who calls himself an “18 year old nutter”) from Northern Ireland started a clothing line (that currently only sells polo shirts). What’s so novel, you ask, about that?

Well, the company name is an acronym for Acts of Random Kindness. (In his Frequently Ask Questions, owner Cameron says: “Yes…there is an ‘of’..I realise that. But it couldn’t very well be AoRK…that’s just strange”).

Anyway, the amazing vision of this teen is two-fold: the people who buy his label have to do an ARK every time they wear it (it’s a law); and he gives his profits to needy causes, saying it’s “a pretty mint way to live”.

My cap’s off to you, Cam. Just reading about your clothing-with-a-purpose vision makes me remember to perform random acts of kindness, and I’ll be ordering my own polo shirt soon.

The only wee problem I have with the message is when you say to “love everyone except yourself.” My own credo is that the more you love yourself, the more you’re able to love others.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on January 6, 2009 at 8:39 pm  Leave a Comment  

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