Hat Expectations

Fur Hats - Crown Cap Mink Envoy Cap - The Mink Envoy - HartfordYork.comTrendWatching.com now reports that we’re in something called The Expectation Economy, “an umbrella trend that neatly captures the zeitgeist for mature (and rapidly maturing) consumer societies.”

It’s not just consumer goods that are being subjected to high expectations for intelligent (and picky) consumers; there have been reports from the medical community that doctors don’t especially appreciate the “medical-googler” approach, with patients (ie., consumers) researching everything from symptoms and side-effects to lawsuits that their doctor may have been involved in and the medical schools s/he attended.

There are a couple of reasons behind our heightened expections:

Intelligence on the best, the cheapest, the first, the most original and the most relevant been so openly available to consumers. And never before have consumers enjoyed doing research and ‘competitive analysis’ and ‘benchmarking’ as much as they do now, and doing it far more diligently than most corporations do.

I’m no doctor, but when somebody wants to check out my hats, I’m all for it. I just call that “smart shopping“, and I’m the first to do it. Of course, I always come back and buy from myself.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on January 24, 2008 at 9:39 pm  Leave a Comment  

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