The Calgary Stampede – Tough In Pink Cowboy Hats

Toby Keith Cowboy Hats from Hartford York Hats - Men's/Women's Toby Keith Western Hat - The Toby Keith Toyo WesternThe 30-Hours of Tough Campaign kicked off yesterday with The Calgary Stampede’s Sneak-Peek, proceeds of which went to the Canadian Breast Cancer Foundation. Stampede visitors are encouraged to show their support by wearing pink while watching the Pink Parade, Pink Rodeo and tonight’s Pink Fireworks display.

The background story to this three-year old movement is inspiring: it took one woman, a mission and the incredible support of the western community to rocket from an idea to international fund raiser.

Wearing pink–whether shirts, toenail polish or cowboy hats–is a visible way to support an important cause. It has an important side benefit for men, too, says one male Calgary Stampede spectator: “it allows guys to get in touch with their feminine side.”

Thanks for reading,
Steve Singer
CEO Hartford York

If you rushed to paint your toenails a delicate shade of rose, then I know you’ll want to get free updates by email or RSS.

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