The Hats That Are Borsalino

Borsalino Fedoras and Porkpies from Hartford York Hats - Men's Borsalino Straw Fedora Hat - The Baku FedoraBorsalino hats have been the industry gold standard for luxury hats for 150 years, and the company sees no reason to change the way they do things. As Borsalino sales director, Claudio Mennuni, confirms in a Reuters article as reported in The Age: “some of the steps we do have to be done the same way we did it 50, 60, 70 years ago.”

For instance?

We found we couldn’t get the same quality using new gear,” like lighter irons to shape brims instead of old gas-fired heavyweights, he said. “In a lot of cases you have to fix the equipment, you can’t find it anywhere else.

Throughout the century, Borsalino’s signature trilbies, or fedoras, have graced the silver screen, from the likes of Humphrey Bogart in Casablanca to Denzel Washington‘s dapper detective in last year’s Inside Man.

Borsalino is targeting the under-35s, featuring new fibres, colors and hats that can be folded up and still keep their shape. These days, fashion watchers note a trend of nostalgia for the styles of the 1930s and ’40s, which include pin-striped suits, overcoats and elegant accessories.

Interest in fedoras and pork-pie hats among younger customers has been fueled by celebrities such as pop stars Justin Timberlake, Sean “P. Diddy” Combs and the Black Eyed Peas.

Thanks for reading,
Steve Singer
CEO Hartford York

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