Make Money Wearing Your Hat

Baseball caps from Hartford York Hats - Kangol Knit Baseball Cap - The Ventair Space CapIn 1984, a Canadian farmer began renting advertising space on his cows. It wasn’t long after that baseball caps with corporate logos and ads began cropping up on millions of heads all over North America. People weren’t paid to wear pictures of beer cans on their pates, but initially most hats were given out for free.

Nowadays, people shell out big bucks for the privilege of owing certain emblems on their hats and, with the exception of some hardcore hold-outs, the John Deere caps have ceased to cover at least most rural landscapes.

Still, somewhere in Canada, there’s a rich farmer with a flock of very strange looking cows. And you can bet he’s wearing a ball cap devoid of everything but style.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on May 17, 2007 at 1:35 am  Leave a Comment  

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