Hats Are Like Eggplants

Montecristi Panama Hats from Hartford York Hats - Men's Brent Black Handwoven Straw Fedora Panama Hat - The Montecristi AficionadoOn his blog, author Seth Godin says “salespeople who sell properly sell stuff people wish they would have bought in the first place.”

Like eggplants.

His example of a great salesman is one he ran into at a farmer’s market last year, who was selling eggplants. He says:

Most people are afraid of eggplant. They won’t buy it. They need to be sold it. And after they’re sold, they’re often glad they were sold.

It’s education that sells people–they learn how to use something. In the case of an eggplant, how to prepare and eat it. And in the case of hats? I teach people how to feel comfortable in a hat; how to graduate from ball caps to ivy caps to panama hats.

Sell what you know (or know what you sell) and you’ll satisfy yourself and your customer.

Thanks for reading,
Steve Singer
CEO Hartford York

If you are now eating an eggplant, get free updates by email or RSS. You never know…

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