Demand is Up for Hat Industry Worldwide

Summer Fedoras from Hartford York Hats - Makins Men's Fedora - The Southwest FedoraMore reasons for hat makers and retailers to celebrate (besides their innate good looks when modeling their own products). Another voice from that wilderness called The Fashion World claims this year to be an imminent millinery moment.

Patricia Lerat, organizer of the French accessories exhibition Première Classe held earlier this month, says that “the [hat] market used to be about formal occasion wear, but in the past couple of years there has been a move towards urban and sports.”

The International Herald Tribune article (From New York to Tokyo, Hats Make a Quiet Comeback) quotes a report from Mintel, a consumer marketing group, which agrees that “most growth has been in casual headgear, as opposed to formal hats” and also cites a Fashion Accessories Retailing report from last year which identified an upturn in sales to the tune of 21 percent over the period from 2000 to 2005.

Most interesting, though, is hat maker Philip Treacy’s observation that beyond Britain, “trends are country specific. In Japan, there has been a massive increase in the young trendier market,” he says, “while in Russia there has been a massive increase in spending across the market due to a massive increase in spending power.”

A colleague agreed with him, saying “we all need the Japanese because they probably wear the most hats. Of all the countries, Japan has the longest tradition of wearing hats in winter and in summer to shade women’s skin because their idea of beauty is to keep faces pale.”

When you read country or culture-specific trends like that, you’ve got to wonder what other businesses might be on the rise or decline–all completely unrelated as to what’s going on here at home. There’s a deep thought in here somewhere, but it escapes me now.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on March 16, 2007 at 11:41 pm  Leave a Comment  

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