One Customer At A Time

Hats and Caps from Hartford York Hats - Scala Wool Beret - The Parisian Beret

Gary Comer, former ‘king of the clothing catalogs’ as Lands’ End founder, is credited with saying: Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.

The raison d’être of this blog and even the innovations that have recently taken place on the website are really due to this philosophy of service. In my book, service isn’t just about being polite on the phone, or helping someone determine the right size hat — it’s also about a true welcoming attitude, and somehow making the entire experience of browsing or buying fun, interactive and interesting.

Replace the word “customer” with “guest“, and see how differently you treat the person so defined.

Thanks for reading, friend,
Steve Singer
CEO Hartford York

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Published in: on March 2, 2007 at 2:45 pm  Leave a Comment  

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