Gift Bags Are NOT So Last Year!

Hartford York Hats - Summer Hats for Men - Stingy Brim Fedora Hat - Makins Fedora - The SouthwestI don’t care what Nick Jones, (proprietor and marketing talent behind Soho House, a chain of hotels and private clubs in London and New York) says, as quoted in the New York Times article, Let Them Eat Foie Gras (Gift Bags Are So Last Year).

He’s talking about Oscar nominees, not regular people. The rich and famous used to get goodie bags worth thousands until the IRS cracked down. Now people like Mr. Jones and other “Hollywood marketers are relying on a different sort of giveaway: the ‘branded retreat,’ an invitation-only, luxury destination where free products are just a corollary to the more subtle (and possibly tax-free) pleasures of food, drink, entertainment and spa treatments, on the house.”

Well, I like gift bags. I like to put hats in gift bags and give them to people, and I like when I get gift bags with hats in them.

As a matter of fact, honest-to-goodness gift bags (those used to give real people real gifts) will never go out of style if simply for the reason that giving presents will never go out of style.

Unless, I suppose, people start putting foie gras in ’em.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on February 24, 2007 at 1:29 am  Leave a Comment  

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