Rent A Hat: A Trysumer Concept

Hartford York Hats - Men's Biltmore Fur Felt Porkpie - The PorkpieI think this is beyond me, but says that consumers are becoming more daring in their consumption patterns, and defines “trysumers” as follows:

“Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavors, new authors, new destinations, new artists, new outfits, new relationships, new *anything* with post mass-market gusto.”

One of the market developments encouraging a growing number of consumers to morph into TRYSUMERS is a growing infrastructure of services that let TRANSUMERS rent instead of buy.

“From handbag subscriptions to super car sharing, a myriad of schemes make it possible for consumers to try out and sample (luxury) goodies, while spending just a fraction of ownership costs.”

Well, I don’t know. Call me old-fashioned or a good ol’ Finna stick-in-the-mud, but I just don’t feel like sharing my hat with anybody, Trysumer, Transumer or Tyrannosaurus Rex.


Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on February 12, 2007 at 10:39 pm  Leave a Comment  

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