Running After Your Hat

Hartford York Hats and Accessories for Men and Women - Men's Kangol Walking Cap - The Wool Herringbone GafferIt’s a brilliant, blustery day. You’re prancing down the street as usual, all well with your world. Suddenly a mighty gust grabs your hat.

What to do?

Well, the first thing 94% of us do is take a good look round, to see if anybody witnessed the incident. If no one saw it, the majority will chase down the hat, tug it firmly into place and continue walking (shoulders hunched and head forward into the wind).

Less than half (46%) will run after their hat if somebody saw the wind blow it away. Instead, acting out of embarrassment, s/he will continue walking as though nothing happened – but will keep the hat in sight. Pretending they wanted to cross the street anyway, they follow the hat through yards, over fences and up trees, until they recover it and casually put it back on.

Not one person admitted to just letting the hat go.

That’s either because they’re true hat lovers or just really afraid of me.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on October 26, 2006 at 11:42 am  Leave a Comment  

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