Research Proves Hats Are Beautiful

Hartford York Hats & Accessories for Men and Women - Women's Faux Fur Coat With Hood - The Vintage Valley Hooded CoatThe easier it is for the brain to process, the more beautiful people rate the item.

That, in a nutshell, says Piotr Winkielman of the University of California, San Diego, is what his team of researchers have concluded in their report published in the current issue of Psychological Science. Out of the nutshell, Winkielman elaborates:

What you like is a function of what your mind has been trained on. A stimulus becomes attractive if it falls into the average of what you’ve seen and is therefore simple for your brain to process. In our experiments, we show that we can make an arbitrary pattern likeable just by preparing the mind to recognize it quickly.

Hats and hoods have been covering heads for eons. We’re used to their various shapes and silhouettes. Thus, hats are not only easy on the eyes – they’re easy on the mind.

Get your hat on. You’re beautiful.

Thanks for reading,
Steve Singer
CEO Hartford York


Published in: on September 28, 2006 at 11:43 am  Leave a Comment  

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