Baseball Caps and the Sexes

Hartford York Hats - Stacy Adams Leather Ball Hat - The MonroeMen used to wear baseball caps simply because they were team fans; hip hop has changed all that.

Sports fashion is more about the look these days and the look says retailer Charles Oliver “is more about the hats [today]. It used to be all about jerseys and T-shirts, but now people are buying hats to match clothes and to look good . . . it’s about wearing an outfit to the club and looking good on Saturday night.”

Women, on the other hand, wear sports attire less for a sense of fashion than function. Even if she’s never heard of Jerome Bettis, if the endorsed hat or top fits the bill – she’ll buy it.

There’s something profound in somewhere in here, but all I’m getting is a headache.

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on July 17, 2006 at 1:35 pm  Leave a Comment  

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