Quiz: Name the ‘King of Cowboy Hats’

Hartford York Hats - Men's Stetson Straw Western Hat - The Open RoadIf you didn’t say Stetson, go directly to jail. Do not pass go. And don’t even THINK about picking up that spending money.

E v e r y b o d y pictures cowboys when they hear the Stetson name – although of course even cops have incorporated the hat into their uniforms.

A Political Gateway article (Stetson Still The Hat Of The American West) cites that “law enforcement units [that use cowboy] hats include the Texas Rangers and the Royal Canadian Mounted Police, whose red dress uniform includes a brown, flat-brimmed Stetson.”

What’s behind the enduring popularity of this American icon, this “grandiose, utilitarian trademark of the West”?

In addition to lifestyle (rodeo people, ranchers and Western businessmen) and pop culture influences (Toby Keith and Brokeback Mountain most immediately come to mind), Stetson spokesman Matthew Ranch says: “I think they add a bit of civility to society. Certainly more civility than a baseball cap ever would.

Thanks for reading,
Steve Singer
The Extremely Civilized
CEO of Hartford York

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Published in: on June 26, 2006 at 1:33 pm  Leave a Comment  

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