Women in Hats are Taking Over the World

The retail world, that is.

Hartford York - Women's Callanan Raffia Hat - The Town & CountryFrom The Boston Globe: By 2010, women 45 and older are expected to unseat teenagers as the biggest spenders on clothing, shoes, and accessories.Indeed, retailers think 45 could be the next 15.

What’s made older women attractive? Namely, many of the 40 million women of the baby-boomer generation who are now in their 40s and 50s. The group’s sheer size will increase the overall spending in the $101 billion female apparel market.

And unlike past generations, women have more disposable income and are willing to spend it on their looks, merchants and consultants say. That’s in part driven by women waiting until their 30s and 40s to have children whose fashion sense can rub off and encourage parents to routinely update their own wardrobes rather than just buy new clothes when it becomes a necessity.Hartford York - Unisex Kangol Polyester Knit Trilby Hat - The Kangol Trilby

Add to that higher divorce rates than a generation ago, putting more women over 35 into the dating scene, where they want to look their best and stay in style.

Hollywood and television shows such as “Desperate Housewives” are also promoting the middle-age woman as sexy.

From Me: I always knew you were sexy.

Thanks for reading,
Steve Singer
CEO Hartford York

Excerpt from The Boston Globe article
Hot trend in fashion: maturity
Apparel market eyes older women
March 5, 2006

Published in: on March 10, 2006 at 9:35 am  Leave a Comment  

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