Dress Your Age: 50 is the New 35

In her Style Business Blog, Leonie Barrie says Baby Boomers – and upper income “Zoomers” – have an annual spending power exceeding US$2tn. Just as important is the fact that as consumers, they increasingly care about how they look and how they dress.

While Leonie denies being anywhere near the big FIVE-OH, she does confirm that the need to look and feel great applies to her generation too.Hartford York - Barbour Men's Waxed Cotton Duster Coat - The Dover Vintage Coat

I completely understand where she’s coming from. I eat right (sometimes), I exercise (looking high and low for the remote), and–even as youthful as I am, I always want to look good.

When I don my duster, I know I look mah-vellous.

ZOOM, baby!

Thanks for reading,
Steve Singer
CEO Hartford York

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Published in: on February 21, 2006 at 11:10 am  Leave a Comment  

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