Ranches and Cowboy Hats! It’s the "Brokeback" Phenomenon

The fallout from the blockbuster hit Brokeback Mountain isn’t lost on dude ranchers across North America.

Major news outlets across the country are reporting that ‘Brokeback’ fans are actively seeking out their own cowboy experience. If there’s one place these wanna-be cowboys can safely ride, rope and take in some breathtaking scenery, it’s on a dude ranch.

“Bookings for 2006 are already about 30 percent higher over this time last year,” reports Colleen Hodson, executive director of the Dude Rancher’s Association in Cody, Wyo. While there is no sure way to link the increased bookings to the ‘Brokeback’ phenomena, Hodson says the numbers and the renewed interest should alert fans to book early.

Well, I’ve been meaning to see this movie – just haven’t decided which of my western hats to wear…it’s narrowed down to a toss-up between my extremely sharp Milano Black DiamondHartford York - Men's Milano Fur Felt Dress Western Hat - The Black Diamond  and the very smooth Afficionado from Greeley.Hartford York - Men's Greeley Beaver Blend Western Dress Hat - The Afficionado

After the movie, I may try a dude ranch too. The closest I’ve ever been was some large mechanical bovine that kept trying to toss me to the beat of “Stayin’ Alive”.

Must run now – it’s time for my therapy session.

Thanks for reading,
Steve Singer
CEO Hartford York


Published in: on February 15, 2006 at 10:32 am  Leave a Comment  

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