Quality Trumps Price When Seniors Buy Hats

In a CNBC article, Splurging in Retirement, Colleen Kane looks at the reasons that might make seniors on fixed budgets spend a little more.

Paying more for quality is something any smart shopper will opt for if possible, but seniors tend to be the most insistent group on this point — and that search for quality is evident right across the board, from services like life insurance to retail items such as hats and accessories.

We certainly see this trend at HartfordYork.com, where many of the people who purchase hats are seniors. They may wait for sales, free shipping offers and/or other specials to make the purchase more budget-friendly, but seniors are definitely buyers who look for quality first. They are also loyal to brand names and retailers with whom they have built relationships, a trait that makes senior customers very much valued.

The hat mentioned in the CNBC article (and shown here) is The Gustav from Wigens of Sweden, a well-know and well-respected hat manufacturer. Although it’s a pricier cap as caps go, it’s also made to last in high quality leather and is lined for warmth, with drop-down ear flaps, which means it’s versatile and may be used in many weather conditions. In other words, this ivy cap for men has got the classic style, warmth and durability seniors prefer in winter hats plus it’s a quality piece from a trusted name.

What’s not to love?

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this quality post, get free updates by email or RSS.

Legendary Hat Maker Goorin Brothers open 2 new stores

I’ve always been partial to hats made by Cassel Goorin, and their press release (Hats Are Back for 120-Year-Old Hat Company) announces the opening of two new Goorin stores in San Francisco.

With hat sales booming, the two new locations opened this month give the San Francisco based company three hat stores in one city. Goorin Brothers has been headquartered in San Francisco since 1949 selling wholesale and opened its first retail store in North Beach in 2007.

“Despite these tough economic times,” says fourth-generation hatter, Ben Goorin, “I am excited to open the hat shops and bring back a tradition that started with my great-grandfather. Demand for fedoras, flat cap ivys and other classic-inspired hats continues to be strong. It is rewarding to see San Francisco’s positive response to the new hat shops.”

Congratulations to a fabulous company and long may you prosper!

Thanks for reading,
Steve Singer
CEO Hartford York

If you enjoyed this post almost as much as I enjoy my Goorin fedoras, get free updates by email or RSS.

source
categories: straw hats summer hats panama hats straw fedora hats straw fedoras winter hats fedoras cowboy hats leather hats Kangol hats Borsalino hats Scala hats Stetson hats Wigens hats fur hats fall hats autumn hats hats for winter wool caps hats women’s hats men’s hats fashion humor

There’s Nothing Worse Than a Cheap Hat

There’s nothing more insulting in this world than a cheap hat.

I’m not talking just inexpensive. I’m talking poor quality, lousy material and lack of workmanship.

When you see well-made clothing on a person–clothes that fit properly and are nice to look at–but the outfit is topped off with a cheap hat, not only does the hat itself look awful but it brings the overall look of the entire ensemble down to that level.

As a matter of fact, I’d rather see no hat at all on a person than a cheap hat.

On the other hand, if you top a nondescript choice of outfit with a quality hat (like the trilby shown here), you gain a real sense of style. And remember, you don’t have to pay the earth for a quality hat!

Thanks for reading,
Steve Singer
Man of Quality and CEO Hartford York

If you enjoyed this post, get free updates by email or RSS. categories: straw hats summer hats panama hats straw fedora hats straw fedoras winter hats fedoras cowboy hats leather hats Kangol hats Borsalino hats Scala hats Stetson hats Wigens hats fur hats fall hats autumn hats hats for winter wool caps hats women’s hats men’s hats fashion humor