Remember the must-have hats of the 2002 Winter Olympics? The American team wore dark blue berets in the Opening Ceremonies, and the run on berets began.
This time, in Vancouver, the U.S. team has been modeled in woolen newsboy caps rather like the wool Peto cap pictured here. Wouldn’t it be great if the same kind of enthusiasm for the caps was once again shown nationwide by consumers? We might finally see a real move away from the ubiquitous logo-laden baseball cap that still tends to be the “hat” of choice for too many.
Hats off to all the 2010 Winter Olympic athletes!
Thanks for reading,
Armchair Athlete and CEO Hartford York
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